The organizational models of social media

Rather than pull excerpts and quote out of context, I thought I'd share this blog post in full.

It's submitted by 360 Digital Influence Team - Ogilvy PR's global digital practice, and it's a great primer on the various methods used by companies to integrate social media into their organizations.

I just have one word of advice for 360 Digital Influence Team, if I may... "spellcheck", my friends. Spellcheck.