Great Creative: Old Spice

I remember Old Spice as "that funny smelling stuff" that all my friend's dads used... until it was replaced by Hai Karate...cuz face it, what man didn't want to have to fight off the women with their Crazy Martial Arts Skillz?

Anyway the point is, irrespective (or perhaps BECAUSE) of the fact that the word "old" is in the name, my perception of Old Spice was always that it was for smelly old codgers who were trying to hide something.

Apparently I wasn't their target market or something, though, being a girl and all of, maybe six, when I formed this opinion,  because [insert awkward seque into meaningful observation about marketing, here] I've since come to understand that Old Spice is a premium brand.

They do great advertising, across all media and this one in particular really got my attention. Just great... and yes, a true man should smell like jet fighters and punching.