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This ad is great for two reasons. 1) Captain Morgan finally has some edge... like a real pirate... or a rock star, and 2) White Stripes, baby!

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Even though the film failed to win the big prize, this years Oscars were all about The Social Network. From the youthful choice of cohosts, to the "youtube generation"-style humor segments, and most notably, co-host James Franco's backstage (and, hilariously, onstage) photos, banter and film clips, posted to Twitter, under his own hashtag, #oscarsrealtime.

Like the social networking phenomenon itself, this meta Oscar activity was going on behind the scenes. Unannounced and unpublicized, it added a delicious layer to the awards show, and illustrated (beautifully, I might add) the truth behind the oft-repeated phrase that The Social Network "speaks to this generation".

James Franco Onstage at the Oscars. -Self Portrait

James Franco Onstage at the Oscars. - Self Portrait

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This one has been around for a few years, but it's worth noting.

The Route V50 is one of a series of short film advertisements for the Volvo brand. It's directed by Stephen Frears and stars a few Robert Downey Jr's. (the only thing better than one RDJ, would have to be several RDJ's, IMO). Surreal, smart and fun.

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I remember Old Spice as "that funny smelling stuff" that all my friend's dads used... until it was replaced by Hai Karate...cuz face it, what man didn't want to have to fight off the women with their Crazy Martial Arts Skillz?

Anyway the point is, irrespective (or perhaps BECAUSE) of the fact that the word "old" is in the name, my perception of Old Spice was always that it was for smelly old codgers who were trying to hide something.

Apparently I wasn't their target market or something, though, being a girl and all of, maybe six, when I formed this opinion,  because [insert awkward seque into meaningful observation about marketing, here] I've since come to understand that Old Spice is a premium brand.

They do great advertising, across all media and this one in particular really got my attention. Just great... and yes, a true man should smell like jet fighters and punching.

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Fundamentals of Brand Resonance Shared via AddThis
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Okay, the high drama of the 2009 Tour de France is over and while I managed to refrain from using Little Black Blog as a forum for venting, I couldn't resist this parting glance at an ad from 1st Endurance that was published in ROAD Magazine, featuring Team Astana and their naked buddy. Yep. Their naked buddy... If you don't believe me, have a look.

First the ad, and then a detail from said ad...

ttschlong

naked2ndendurance

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This one comes with a tip of the hat to @frankadman for posting this great ad from 1963 to his Tumblr blog  Talking To Strangers. Tumblr, are you on Tumblr yet?
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In Canada the language laws require all packaging to be bilingual - English and French, and both languages must be given equal prominence, which means, letter for letter, all the type has to be the same size, in both languages.

For designers it's a balancing act that often teeters on the edge, because French invariably requires more verbiage, to say the same things as English and when you're faced with detailed blocks of legal, the copy can easily overwhelm things. It takes a lot of finagling to ensure that all that copy (which no one ever reads) doesn't completely destroy the integrity of the design.

But designers are a hearty bunch. Those of us who do a lot of packaging and signage learned, long ago, to take the space requirements for two languages into consideration at the beginning of a design project. I pride myself on the fact that while I can't speak French without embarrassing myself, I can at least, typeset it, as ably as any Francophone. So I feel a bit petty bringing up this next point, but I feel it has to be said.

I'm unimpressed with the fact that while those of us in "the rest of Canada" are programmed, early-on, to consider the French language to be of equal importance to English, the same does not apply toward English, in Quebec.

In Quebec, English copy must, legally, be 50% of the size of French copy. This strikes me as discriminatory, elitist and, frankly, unfair. I did a bit of research on the subject and uncovered a couple of other issues related to the topic that I might as well share here.

In Quebec, new immigrant students are not permitted to attend English schools, whether or not they come from Anglo families.

Last year, an Irish pub in downtown Montreal came under investigation by the Office québécois de la langue française (essentially the language police) for having classic Irish signage, in English, inside the pub.

Here's my point. Everyone on earth knows that Quebec is the French province in Canada. We've all heard the arguments for preserving the unique French flavor of the province and I even agree with a lot of it, but I don't think they're in any danger of losing that "uniqueness" at this point, so what's with the discriminatory attitude toward English and English speakers? And why is it allowed to continue in this day and age? What do you think?

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The Jerusalem Post has an article today, regarding Tuesday's launch of jerusalem.com. A new website that, in the words of co-founder and CEO Michael Weiss will "...create a bridge between a physical location, Jerusalem, and people on the other side of the planet." The site itself is a commercial venue, divided into various hubs for things like tourism, religion, prayer, real estate and city culture. It's a solid attempt to bring the vibrant and diverse personality of today's Jerusalem to the rest of the world. And they paid $750,000 for the domain name. From personal experience I can tell you that any domain name with the word "Black" in it has already been scooped up by some enterprising company or individual, hoping to turn it around and make big bucks on the resale. And from time to time we hear about big money being spent to secure a particular domain, so my curiosity was picqued and I did a bit of searching to see just how lucrative a business it actually is. So with no further ado, here's a list of the top prices paid for domain names (keeping in mind that often, the amount of cash that actually changes hands is different, when other benefits to the seller, like advertising deals, etc. are factored in.) 10. vodka.com $3 million 9. wine.com $3.3 million 8. korea.com $5 million 7. asSeenonTV.com $5 million 6. casino.com $5.5 million 5. business.com $7.5 million 4. diamond.com $7.5 million 3. porn.com $9.5 million 2. fund.com $10 million 1. sex.com $12 million
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