Advertising

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A sweater making how-to from Pringle of Scotland. It made me laugh, and that's all the endorsement it needed, for entry into the Little Black Blog Great Creative hall of fame.

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This ad is great for two reasons. 1) Captain Morgan finally has some edge... like a real pirate... or a rock star, and 2) White Stripes, baby!

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Even though the film failed to win the big prize, this years Oscars were all about The Social Network. From the youthful choice of cohosts, to the "youtube generation"-style humor segments, and most notably, co-host James Franco's backstage (and, hilariously, onstage) photos, banter and film clips, posted to Twitter, under his own hashtag, #oscarsrealtime.

Like the social networking phenomenon itself, this meta Oscar activity was going on behind the scenes. Unannounced and unpublicized, it added a delicious layer to the awards show, and illustrated (beautifully, I might add) the truth behind the oft-repeated phrase that The Social Network "speaks to this generation".

James Franco Onstage at the Oscars. -Self Portrait

James Franco Onstage at the Oscars. - Self Portrait

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This one has been around for a few years, but it's worth noting.

The Route V50 is one of a series of short film advertisements for the Volvo brand. It's directed by Stephen Frears and stars a few Robert Downey Jr's. (the only thing better than one RDJ, would have to be several RDJ's, IMO). Surreal, smart and fun.

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I remember Old Spice as "that funny smelling stuff" that all my friend's dads used... until it was replaced by Hai Karate...cuz face it, what man didn't want to have to fight off the women with their Crazy Martial Arts Skillz?

Anyway the point is, irrespective (or perhaps BECAUSE) of the fact that the word "old" is in the name, my perception of Old Spice was always that it was for smelly old codgers who were trying to hide something.

Apparently I wasn't their target market or something, though, being a girl and all of, maybe six, when I formed this opinion,  because [insert awkward seque into meaningful observation about marketing, here] I've since come to understand that Old Spice is a premium brand.

They do great advertising, across all media and this one in particular really got my attention. Just great... and yes, a true man should smell like jet fighters and punching.

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Fundamentals of Brand Resonance Shared via AddThis
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Okay, the high drama of the 2009 Tour de France is over and while I managed to refrain from using Little Black Blog as a forum for venting, I couldn't resist this parting glance at an ad from 1st Endurance that was published in ROAD Magazine, featuring Team Astana and their naked buddy. Yep. Their naked buddy... If you don't believe me, have a look.

First the ad, and then a detail from said ad...

ttschlong

naked2ndendurance

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This one comes with a tip of the hat to @frankadman for posting this great ad from 1963 to his Tumblr blog  Talking To Strangers. Tumblr, are you on Tumblr yet?
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