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This ad is great for two reasons. 1) Captain Morgan finally has some edge... like a real pirate... or a rock star, and 2) White Stripes, baby!
Another entry from those indefatigably creative minds at OK Go. This one's a nice little HTML5 vid that lets you become part of the video. Just send a message and watch...
Note: View it in Chrome
Even though the film failed to win the big prize, this years Oscars were all about The Social Network. From the youthful choice of cohosts, to the "youtube generation"-style humor segments, and most notably, co-host James Franco's backstage (and, hilariously, onstage) photos, banter and film clips, posted to Twitter, under his own hashtag, #oscarsrealtime.
Like the social networking phenomenon itself, this meta Oscar activity was going on behind the scenes. Unannounced and unpublicized, it added a delicious layer to the awards show, and illustrated (beautifully, I might add) the truth behind the oft-repeated phrase that The Social Network "speaks to this generation".
James Franco Onstage at the Oscars. - Self Portrait
Good clean fun (for the most part).
These guys don't so much release videos, as filmic "events".
Not sure I could tell you what any of their songs sound like, but I do enjoy the videos, and it's apparent that they enjoy making them, so it's win-win.
OK Go: “This Too Shall Pass” RGM Version
Director: James Frost with OK Go & Syyn Labs
Production Company: OK Go Partnership
Producer: Shirley Moyers
Director Of Photography: Dermott Downs
Telecine and Online: The Mill New York
This one has been around for a few years, but it's worth noting.
The Route V50 is one of a series of short film advertisements for the Volvo brand. It's directed by Stephen Frears and stars a few Robert Downey Jr's. (the only thing better than one RDJ, would have to be several RDJ's, IMO). Surreal, smart and fun.
I remember Old Spice as "that funny smelling stuff" that all my friend's dads used... until it was replaced by Hai Karate...cuz face it, what man didn't want to have to fight off the women with their Crazy Martial Arts Skillz?
Anyway the point is, irrespective (or perhaps BECAUSE) of the fact that the word "old" is in the name, my perception of Old Spice was always that it was for smelly old codgers who were trying to hide something.
Apparently I wasn't their target market or something, though, being a girl and all of, maybe six, when I formed this opinion, because [insert awkward seque into meaningful observation about marketing, here] I've since come to understand that Old Spice is a premium brand.
They do great advertising, across all media and this one in particular really got my attention. Just great... and yes, a true man should smell like jet fighters and punching.
Felix Thorn creates musical sculptures. With a background in fine arts and sculpture, an overriding love of electronic, breakcore and experimental music, and an intensely creative spirit, Felix builds machines that embody aspects of the mechanical and digital, creating music which is both acoustic and synthesized, as well as visually and aurally interesting. Not to mention beautiful.
Musical pieces are created with Apple's Logic Studio and sometimes Bidule (made by Canadian-based commercial software company Plogue Arts and Technology) and the sculptures are scavanged from a variety of sources and musical instruments (eg: an old piano, guitars, drums, an old shoe polisher brush, a towel rack...). Thorn also incorporates LED lights into his sculptures that flash on and off in time with various beats.
Parts of Felix's Machines frequently break, or come undone and this is all part of the natural process. (Sometimes double-sided tape can be a robot's best friend) Thorn, who was born in 1985 and lives in southeast London, UK, continually builds new robots, adds to and revises his existing machines, and is apparently in the process of developing a method of incorporating wind instrument sounds into his mechanical orchestra.
Why go to all this trouble when you could easily play your compositions on a computer and be done with it? Thorn explains that what drives him, is the desire to see music played live, without human intervention, in a way that matches what humans can do, and he does achieve that with his machines. Each note is physically hammered out or plucked and the experience of listening to and seeing the music, feels remarkably warm, human and emotional.
Click the first image for video ...
Another Music Video. This time, an interactive film created by Champagne Valentine (Nexus Productions), for Placebo's The Never-Ending Why.
From Champagne Valentine's case study synopsis: "Champagne Valentine’s multi-sensory experience takes the viewer through an interactive gothic landscape full of shadows, monsters and psychedelic splashes of colour.
Internet users can immerse themselves within this world by moving their mouse over the video as the song plays, becoming fully involved with the images presented to them."
Oh yeah, and the song's good, too.
Click the image below, to play the video.
Music Video for Of Montreal's Id Engager. Totally awesome awesomeness, created by Passion Pictures. Directed by SSSR directors Marc Reisbig and Hanne Berkaak.
2D Animation by Hanne Berkaak, and additional animation by Robin Bushell and Julia Pott
Stop Frame Animation: Matt Cooper
Compositing: Marc Reisbig and Hanne Berkaak.
Enjoy!
