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These guys don't so much release videos, as filmic "events".
Not sure I could tell you what any of their songs sound like, but I do enjoy the videos, and it's apparent that they enjoy making them, so it's win-win.
OK Go: “This Too Shall Pass” RGM Version
Director: James Frost with OK Go & Syyn Labs
Production Company: OK Go Partnership
Producer: Shirley Moyers
Director Of Photography: Dermott Downs
Telecine and Online: The Mill New York
The Route V50 is one of a series of short film advertisements for the Volvo brand. It's directed by Stephen Frears and stars a few Robert Downey Jr's. (the only thing better than one RDJ, would have to be several RDJ's, IMO). Surreal, smart and fun.
I remember Old Spice as "that funny smelling stuff" that all my friend's dads used... until it was replaced by Hai Karate...cuz face it, what man didn't want to have to fight off the women with their Crazy Martial Arts Skillz?
Anyway the point is, irrespective (or perhaps BECAUSE) of the fact that the word "old" is in the name, my perception of Old Spice was always that it was for smelly old codgers who were trying to hide something.
Apparently I wasn't their target market or something, though, being a girl and all of, maybe six, when I formed this opinion, because [insert awkward seque into meaningful observation about marketing, here] I've since come to understand that Old Spice is a premium brand.
Musical pieces are created with Apple's Logic Studio and sometimes Bidule (made by Canadian-based commercial software company Plogue Arts and Technology) and the sculptures are scavanged from a variety of sources and musical instruments (eg: an old piano, guitars, drums, an old shoe polisher brush, a towel rack...). Thorn also incorporates LED lights into his sculptures that flash on and off in time with various beats.
Parts of Felix's Machines frequently break, or come undone and this is all part of the natural process. (Sometimes double-sided tape can be a robot's best friend) Thorn, who was born in 1985 and lives in southeast London, UK, continually builds new robots, adds to and revises his existing machines, and is apparently in the process of developing a method of incorporating wind instrument sounds into his mechanical orchestra.
Why go to all this trouble when you could easily play your compositions on a computer and be done with it? Thorn explains that what drives him, is the desire to see music played live, without human intervention, in a way that matches what humans can do, and he does achieve that with his machines. Each note is physically hammered out or plucked and the experience of listening to and seeing the music, feels remarkably warm, human and emotional.
Click the first image for video ...