You are currently browsing the archive for the Marketing category.
A sweater making how-to from Pringle of Scotland. It made me laugh, and that's all the endorsement it needed, for entry into the Little Black Blog Great Creative hall of fame.
5. Twitter Marketers: There's nothing wrong with using twitter as part of your comprehensive social media/marketing strategy, but for heaven's sake, try to offer something more to your followers than a sales pitch, m'kay?
Tweeting "STREAM SATELLITE TV FOR EVER FOR JUST $600 A MONTH!!! 24 times a day isn't just a lame marketing strategy, it's as irritating as that obnoxious Aussie who yells about "DOLLARS FOR GOLD", on TV.
4. DM'ing: In the twitterverse, DM stands for Direct Message, not direct mail. DM's are a more private way of communicating with your twitter followers, yes, but nobody wants to have your annoying (and yes, lame) sales pitches DM'd to them right out of the gate.
3. DM'ing [part deux]: Also, I don't want you to DM me, ordering me to become your facebook fan! If I want to find you on facebook, I'll look for you.
2. Speaking of ordering me to do things: Sending me tweets asking me to RT your sales-pitch tweet is so aggravating it should be punishable by law, not to mention a HIGHLY ineffective marketing strategy. I'll decide when/if something is worth RT'ing to my followers, geddit?
1. Celeb wannabes: If you're hoping that I won't notice that you've unfollowed me, the minute I follow you back, you're s-o-l, pal.
Guess what? I didn't join twitter to be your fan and you ain't no celebrity. There are at least a thousand genuine nonreciprocating celebs I'd follow befor...Hell, I'd follow Charlie Sheen before I'd follow your sorry, unfollowing twitass, so get over your bad self and cease and desist with this most heinous of Twitcrimes, foo'!
Over'n'out...for now...
Charlie Sheen sez "I'm tired of pretending like I'm not special. I'm tired of pretending like I'm not bitching a total freaking rock star from Mars", and at first glance, yeah, he sounds like a nutcase but then I thought about it, and realized that I kinda felt the same way about myself.
When it comes right down to it, who hasn't had a moment/day/week/year when they've thought to themselves "I'm too frickin' GOOD for this place/these people"?
So I say, embrace your inner rockstar. Make sure you deliver the goods, then take no guff from no-body and demand the best, from them and yourself. Always.
You've earned it.
ps: I still think Charlie's a dumbass tho.
Even though the film failed to win the big prize, this years Oscars were all about The Social Network. From the youthful choice of cohosts, to the "youtube generation"-style humor segments, and most notably, co-host James Franco's backstage (and, hilariously, onstage) photos, banter and film clips, posted to Twitter, under his own hashtag, #oscarsrealtime.
Like the social networking phenomenon itself, this meta Oscar activity was going on behind the scenes. Unannounced and unpublicized, it added a delicious layer to the awards show, and illustrated (beautifully, I might add) the truth behind the oft-repeated phrase that The Social Network "speaks to this generation".
James Franco Onstage at the Oscars. - Self Portrait
I remember Old Spice as "that funny smelling stuff" that all my friend's dads used... until it was replaced by Hai Karate...cuz face it, what man didn't want to have to fight off the women with their Crazy Martial Arts Skillz?
Anyway the point is, irrespective (or perhaps BECAUSE) of the fact that the word "old" is in the name, my perception of Old Spice was always that it was for smelly old codgers who were trying to hide something.
Apparently I wasn't their target market or something, though, being a girl and all of, maybe six, when I formed this opinion, because [insert awkward seque into meaningful observation about marketing, here] I've since come to understand that Old Spice is a premium brand.
They do great advertising, across all media and this one in particular really got my attention. Just great... and yes, a true man should smell like jet fighters and punching.
Rather than pull excerpts and quote out of context, I thought I'd share this blog post in full.
It's submitted by 360 Digital Influence Team - Ogilvy PR's global digital practice, and it's a great primer on the various methods used by companies to integrate social media into their organizations.
I just have one word of advice for 360 Digital Influence Team, if I may... "spellcheck", my friends. Spellcheck.
Okay, the high drama of the 2009 Tour de France is over and while I managed to refrain from using Little Black Blog as a forum for venting, I couldn't resist this parting glance at an ad from 1st Endurance that was published in ROAD Magazine, featuring Team Astana and their naked buddy. Yep. Their naked buddy... If you don't believe me, have a look.
First the ad, and then a detail from said ad...
This one comes with a tip of the hat to @frankadman for posting this great ad from 1963 to his Tumblr blog Talking To Strangers.
Tumblr, are you on Tumblr yet?