Social Media
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Steve Jobs 1955 - 2011
October 8, 2011 in Advertising, Creative, Design, Marketing, Misc, Music, Personal, Social Media, Uncategorized | No comments
Top 5 Twitter Offenses
March 28, 2011 in Marketing, Misc, Personal, Social Media, Uncategorized | No comments
5. Twitter Marketers: There's nothing wrong with using twitter as part of your comprehensive social media/marketing strategy, but for heaven's sake, try to offer something more to your followers than a sales pitch, m'kay?
Tweeting "STREAM SATELLITE TV FOR EVER FOR JUST $600 A MONTH!!! 24 times a day isn't just a lame marketing strategy, it's as irritating as that obnoxious Aussie who yells about "DOLLARS FOR GOLD", on TV.
4. DM'ing: In the twitterverse, DM stands for Direct Message, not direct mail. DM's are a more private way of communicating with your twitter followers, yes, but nobody wants to have your annoying (and yes, lame) sales pitches DM'd to them right out of the gate.
3. DM'ing [part deux]: Also, I don't want you to DM me, ordering me to become your facebook fan! If I want to find you on facebook, I'll look for you.
2. Speaking of ordering me to do things: Sending me tweets asking me to RT your sales-pitch tweet is so aggravating it should be punishable by law, not to mention a HIGHLY ineffective marketing strategy. I'll decide when/if something is worth RT'ing to my followers, geddit?
1. Celeb wannabes: If you're hoping that I won't notice that you've unfollowed me, the minute I follow you back, you're s-o-l, pal.
Guess what? I didn't join twitter to be your fan and you ain't no celebrity. There are at least a thousand genuine nonreciprocating celebs I'd follow befor...Hell, I'd follow Charlie Sheen before I'd follow your sorry, unfollowing twitass, so get over your bad self and cease and desist with this most heinous of Twitcrimes, foo'!
Over'n'out...for now...
Why I relate to Charlie Sheen, and you should, too.
February 28, 2011 in Marketing, Misc, Social Media | No comments
Charlie Sheen sez "I'm tired of pretending like I'm not special. I'm tired of pretending like I'm not bitching a total freaking rock star from Mars", and at first glance, yeah, he sounds like a nutcase but then I thought about it, and realized that I kinda felt the same way about myself.
When it comes right down to it, who hasn't had a moment/day/week/year when they've thought to themselves "I'm too frickin' GOOD for this place/these people"?
So I say, embrace your inner rockstar. Make sure you deliver the goods, then take no guff from no-body and demand the best, from them and yourself. Always.
You've earned it.
ps: I still think Charlie's a dumbass tho.
Oscars 2011
February 28, 2011 in Advertising, Creative, Marketing, Social Media | No comments
Even though the film failed to win the big prize, this years Oscars were all about The Social Network. From the youthful choice of cohosts, to the "youtube generation"-style humor segments, and most notably, co-host James Franco's backstage (and, hilariously, onstage) photos, banter and film clips, posted to Twitter, under his own hashtag, #oscarsrealtime.
Like the social networking phenomenon itself, this meta Oscar activity was going on behind the scenes. Unannounced and unpublicized, it added a delicious layer to the awards show, and illustrated (beautifully, I might add) the truth behind the oft-repeated phrase that The Social Network "speaks to this generation".
KEVIN SMITH, SOUTHWEST AIR AND THE ABUSE OF SOCIAL POWER
February 16, 2010 in Misc, Social Media | No comments
By now the story of how Kevin Smith was yanked off a South West Airlines flight because he was "too fat" has gone mainstream, but like all good stories these days, this one had it's beginnings in the Twitterverse.
Now, I don't follow South West Airlines, OR Kevin Smith, but I happen to follow a couple of people who do, and I can tell you that the story didn't end when South West apologised, in 8 different tweets, a blog post, and a couple of personal phone calls. Nor did it end when Kevin Smith gave interviews and uploaded expletive rants about his experience.
You see, Kevin Smith has upwards of 1 million Twitter followers, who gleefully latched onto the story and ran with it for hours, in an effort to...well, what, exactly?
As Sonny Gill blogged this morning: "We EXPECT, DEMAND, WANT big and small from companies online – but when it comes to us, the consumer, we apparently get a free pass when it comes to RESPECT, UNDERSTANDING and RESPONSIBILITY online."
I'm not saying that Kevin Smith deserved to be humiliated at the hands of an airline, but South West did apologise, many times and in many different ways, for singling him out. I take bigger issue with the social power game that played out by Smith and his 1 million + fans, who continued to badger SWA, long after it was appropriate or even necessary, simply because they could.
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